I’m Mariella – a beauty marketing specialist and UGC creator creating elevated, authentic content for beauty, skincare and lifestyle brands.
With 10 years of marketing experience, including in-house roles at leading beauty brands, I’ve been on both sides of the brief – giving me a clear understanding of how to turn a brand objective into content that feels relevant, compelling and commercially effective.
Brand-ready content created to feel native to the feed – shot, styled and edited in-house.
Charlotte Tilbury · Unreal
NARS · The Multiple Sculpting Stick
Charlotte Tilbury · Brow Cheat
Charlotte Tilbury · Airbrush
Content made to grow communities: trend-led, personality-first and built for reach.
Charlotte Tilbury · Pillow Talk
Beauty of Joseon · Ginseng Cleansing Oil
Charlotte Tilbury · Exagger-Eyes
Charlotte Tilbury · Magic Cream
From concept to final edit, I handle everything – scripting, filming, styling and delivery – so your brand receives content that is ready to post and built to convert.
My work sits at the intersection of beauty and everyday life: soft, warm and honest. Whether it’s a paid UGC package or an organic collaboration, the goal is always the same – content that looks like a recommendation from a friend.
META, TikTok, YouTube, Pinterest, Retailer PDP's
3–5 working days
Tailored to your campaign needs